IVE turned the tables and spoiled their fans 🎁

In K-pop, fans often send idols coffee trucks and meals, a culture called 조공 (jogong, “tribute”). 역조공 (yeokjogong, “reverse support”) flips it: idols treat the fans who wake up at dawn to cheer at music show pre-recordings. It’s a long-running tradition across K-pop, and many groups do it to say thank you. This week, IVE went all out for their “Looks Can Kill” promotions, with coffee trucks, meals, desserts and goodies from brands the members model for. Swipe to see what DIVEs took home 👉 📸 Photos shared by DIVEs on X; each fan’s account is credited on the image. #IVE #아이브 #역조공 #장원영 #Kpop Translate