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For years, the biggest hits were soft, short, and made for TikTok loops. Now a rookie group just hit No. 1 on Melon in 29 hours with a 3-minute-plus banger, and IVE's "Looks Can Kill" brings back bridges, belted high notes, and big-budget visuals. Korean fans are calling it "textbook K-pop." Swipe to see why this sound is suddenly back 👉 Easy listening or classic K-pop: which era are you? Tell us below 👇
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tokki·The IVE star shared striking selcas in a form-fitting pink outfit, blue gloves, and colorful boots, tying into the group's "HERO COMICS" theme for their mini-album "Looks Can Kill." Close-ups highlight her bold makeup and spiked choker, with behind-the-scenes shots showing stylists perfecting the look under pink lights. One fan captured the buzz: “look at my hero yall.. 😩” These posts build excitement ahead of the full album release on October 26, blending promo visuals with recent M Countdown performance clips.
jiduck·ive's rei, that is known for her guinea pig dance for their song 'attitude', is united with illit's wonhee, that is known for having a cute and round cheeks like guinea pig <333
kul7ure·In K-pop, fans often send idols coffee trucks and meals, a culture called 조공 (jogong, “tribute”). 역조공 (yeokjogong, “reverse support”) flips it: idols treat the fans who wake up at dawn to cheer at music show pre-recordings. It’s a long-running tradition across K-pop, and many groups do it to say thank you. This week, IVE went all out for their “Looks Can Kill” promotions, with coffee trucks, meals, desserts and goodies from brands the members model for. Swipe to see what DIVEs took home 👉 📸 Photos shared by DIVEs on X; each fan’s account is credited on the image. #IVE #아이브 #역조공 #장원영 #Kpop
IVEinbaaa·
mandoo·IVE’s new MV for “CRUMBS” has been getting a lot of praise, and a big reason is how it reflects the culture of their young fanbase. Some context: in Korea, some people mock IVE for having a “kid fandom” (literally “elementary schooler fandom”) because so many of their fans are young. But instead of distancing themselves from that, IVE put it front and center in the MV. Korean DIVEs have been pointing out how IVE genuinely embraces the pure culture that only young fans create, like the waiting areas set up for “baby DIVEs” and the handmade photocards kids make and trade with each other. Seeing that reflected in the MV hit a lot of fans hard. The point fans keep coming back to: IVE never takes lightly the hearts of young girls who look up to girl idols and dream of being like them. They know how precious that is, and fans say that’s why they’ll be DIVEs for life.
JANG WONYOUNG
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