IVE’s “CRUMBS” MV is being praised for honoring their young fans, and Korean DIVEs a

IVE’s new MV for “CRUMBS” has been getting a lot of praise, and a big reason is how it reflects the culture of their young fanbase. Some context: in Korea, some people mock IVE for having a “kid fandom” (literally “elementary schooler fandom”) because so many of their fans are young. But instead of distancing themselves from that, IVE put it front and center in the MV. Korean DIVEs have been pointing out how IVE genuinely embraces the pure culture that only young fans create, like the waiting areas set up for “baby DIVEs” and the handmade photocards kids make and trade with each other. Seeing that reflected in the MV hit a lot of fans hard. The point fans keep coming back to: IVE never takes lightly the hearts of young girls who look up to girl idols and dream of being like them. They know how precious that is, and fans say that’s why they’ll be DIVEs for life.